In early 2009, VECO carried out a chain analysis in Yen Lap district, Phu Tho province, 160 km northwest of Hanoi. The purpose was to get to know the tea chain in the region, and identify the bottlenecks, important chain actors, and potential partners to set up a chain development pilot…. In 2009 VECO decided to start a oneyear pilot project in Luong Son commune to explore whether chain interventions could lead to significant improvement of the chain. Between February and June 2012 VECO used Sensemaker methodology to measure the inclusion of the tea farmers in the chain, taking a close look at the cooperation between Phu Ha and the farmers. Sensemaker can be used as a method to reveal the world through the eyes of the beneficiaries of a programme or important actors linked to the programme.