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Community Development Forum, Sri Lanka.
Image: Chrysalis

Caroline Downey
Executive Director, Women Working Worldwide

Campaign with THIRST

THIRST’s root cause analysis of human rights breaches in the tea sector identified lack of transparency as one of the key root causes. Information campaigns shining a light on the challenges faced by tea workers and their employers can help raise awareness among consumers and investors, who can call for change.

THIRST can enhance joint campaigns through its connections with stakeholders at every level of the tea value chain; ongoing research that keeps us in touch with their needs and ideas; understanding of the dynamics of the whole value chain. THIRST can also provide extensive information resources on human rights in the tea sector.

Research with THIRST

By pooling our knowledge and resources we create a deeper understanding of the issues and their potential solutions, resulting in powerful tools for change. A good example is ‘Consent….’ the 2024 briefing on the risk factors for gender-based violence in the tea sector produced by THIRST and Women Working Worldwide and consultant Michael Pennant-Jones. Each of us brought different strengths and perspectives to the table making for a really practical and well informed briefing. Following a BBC exposé on gender-based violence on Kenyan tea plantations. Typhoo’s groundbreaking Fear Free Tea campaign drew extensively from our briefing.

What could we research together with you? How could we complement each other’s knowledge to create something equally powerful?

Advocate with THIRST

THIRST’s human rights impact assessment incorporates the perspectives of both industry and many civil society actors. This has enabled us to develop a strong framework for advocacy, with the root cause analysis as a starting point.

Having aligned messages and jointly calling on the industry and decision-makers to tackle these root causes is more likely to bring about systemic change than individual calls to action.

Programme with THIRST

Your programmes on the ground with the women, men and children at the source of the tea value chain can be strengthened and enhanced when it is informed by an understanding of the bigger picture. THIRST’s study on human rights in the tea sector provides this global perspective. For example, if you are trying to address the issue of poor quality healthcare on tea plantations – understanding the financial, political and social pressures under which plantations operate may help to identify challenges that originate further up the value chain and thus to find more sustainable solutions.

Coordinate with THIRST

By being aware of each other’s plans and activities we can ensure that we reinforce each other’s work rather than duplicate or even potentially undermine it. Let THIRST know your plans for programmes, research, advocacy and campaigns so that we can share them and identify opportunities for collaboration – or just to schedule them so they don’t clash.

From our Knowledge Hub