This document describes the case for action for piloting and scaling alternative business models that have the potential to distribute value in more equitable ways. It provides a summary of the main failures of the current business models, the problems they create across agricultural commodities, the need for system level change, and highlights additional enabling factors for driving transformational change.
This case for action serves as a foundation to the Sustainable value chains – case study series,
which Forum for the Future is curating in partnership with other organisations in order to promote cross-commodity learning on alternative business models in tea, coffee, cotton and beyond. The case study series is intended as a useful resource for those planning, or already undertaking, work to test different business models. The lessons learnt have the potential to inform other projects addressing similar challenges, and ultimately accelerate the change that is needed.