Increasingly impacted by the varying tea production volumes in the Kericho region of Kenya, independent tea trader Finlays decided to engage in IDH’s Initiative for Sustainable Landscapes (ISLA) in Kenya, which involves collaboration between the private sector, government and NGOs. This initiative aims to ensure the stability of the future supply of tea and the longevity of the industry in Kericho by ensuring the conservation of the South West Mau Forest complex, its climatic and water regulatory functions, and the provision of sustainable energy and livelihoods for local communities.