The case study profiles Malawi Tea 2020, an action-oriented multi-stakeholder coalition of Malawian tea producers, large international tea buyers, certification organisations, NGOs and donors. The initiative has brought together a critical mass of stakeholders in the tea value chain, which together have the power and drive to achieve a competitive and profitable Malawian tea industry where workers earn a living wage and smallholders earn a living income. A key finding of the case study is that good practice depends not only on local employers of the workforce, but also the sourcing practices of global tea brands and retailers. This case study was written to contribute to public debate and to invite feedback on how these systemic issues across sectors and geographies can be resolved.